• Utilise a thorough understanding of the African consumer, customer and competitor environment to develop and implement compelling brand strategies, aligned to group/regional brand strategies
• Explore & exploit new opportunities for the brand.
• Develop & execute approved plan for brand within guidelines.
• Develop Trade Marketing strategies and oversee effective execution of plans
• Understand & apply relevant external environment factors including consumer insights, competitor activity and other activities
• Product Life Cycle Management including demand forecasting and minimising residuals.
• Responsible for implementing training/evaluation programme.
• Participate actively in company
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