? Leading sales promotions and activations in identified markets
? Leading sales team and product promotors in sampling and sales in open markets
? Planning and leading Market Storms or Activation with promotors on timely basis
? Getting Activation Permits from Government agencies to run activations
? Planning of Market Activations as well as prospecting of New and potential Markets
? Branding Of outlets with input from Marketing team and promotors
? Leading the selection of the appropriate Trade Channels
? Distributor and Retailer Shops Merchandising
? Branding of Shop Outlets ahead of activation programme
? Building and maintaining activation Calendar all year round
? Creating a comprehensive layout for the marketing team
? Educating consumers about the Product (Through Brand Activations)
? Analyzing the success of previous campaigns and making case for future activities .
? Monitoring and controlling budget of previous activation event to guide future activation programme
? Implementing and leading execution of all consumer communications including promotions, advertising, packaging, etc.
? Supporting in developing marketing plans in line with brand objectives and strategies.
? Ensuring that requirements for activation events are managed and delivered on targets.
? Providing analysis and in-depth understanding of category including competitive product positioning and performance evaluations
? Delivering written and oral reports on customer needs, problems, interests, competitor’s activities, and potential for new products and services